Pre-launch strategy: an informational video that contextualizes spells in the broader wizarding world for fans and potential new players who are unfamiliar with the IP

Analyzed Hogwarts Legacy marketing videos (frame-by-frame) to identify all spells visible on screen or audible from gameplay. Compiled into list, alphabetized.

23K+ views / 128.9K impressions (13.2% click-through rate)

Pre-launch strategy: engage potential interested players in predicting what shops and items might be in this RPG while drawing on wizarding world lore

Analyzed Hogwarts Legacy marketing videos and researched reference material (books, film, official online expanded lore) for additional details.

5.1K+ views / 66.8K impressions (5.7% click-through rate)

Pre-launch strategy: provide a checklist of what players need to know about Hogwarts Legacy and how to prepare for launch

Curated information from Hogwarts Legacy marketing announcements.

22.8K+ views / 311.7K impressions (5.3% click-through rate)

Game Preview strategy: share the catalog of hairstyles in Hogwarts Legacy’s character creator for players to plan their look and generate excitement. Spent game preview time at WB Games in the character creator to capture as many of the menus and options as possible.

99.2K+ views / 1.1M impressions (7.1% click-through rate)

• Gender demographics on this video: Female (57%) / Male (42.8%)

• Other Hogwarts Legacy videos: Female (10%) / Male (90%)

Game Preview strategy: share top tips for beginners while avoiding spoilers

Created a list of tips with a focus on new and casual gamers.

16.8K+ views / 207.1K impressions (5.7% click-through rate)

Post-launch strategy: showcase the entire catalog of gear appearances and share a checklist spreadsheet for players to keep track of what they have and need

Tracked item drops with a checklist and sent a call to action for players to submit their appearances for the showcase.

3.3K+ views / 12.8K impressions (3.5% click-through rate)

Post-launch strategy: identified a trending topic where players were searching for instructions on how to navigate obscure in-game menus

Quick publish turnaround time after Twitch drop promotion to promptly provide information to players during early launch period and capitalize on the trend

82K+ views / 275.9K impressions (11.9% click-through rate)

Post-launch strategy: quickly provide information about a player-requested new game update shortly after it went live

Quick publish turnaround time after update to show players what the mode looked like in game and instructions for how to turn the mode on

70.2K+ views / 144.1K impressions (19.6% click-through rate)